Canva needed support for its end-of-year global product launch, the Canva World Tour. The tour opened across the United States to build excitement, drive training sign-ups, and create momentum ahead of a major keynote where the founders unveiled a new suite of products. The challenge was to translate this energy into content that would hold attention online and clearly communicate the new releases.

A full suite of social videos and static assets was developed to spotlight the new products and perform strongly across search and paid channels. Each piece was crafted to tease the keynote announcements, highlight key features, and build steady anticipation throughout the tour. The result was a cohesive set of launch content that helped Canva show up clearly and consistently as the campaign rolled out worldwide.

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Art Direction // Graphic Design