CommonWealth Bank engaged us to create quick turn around ‘always on’ content to push their home loans category year round. We needed to create moving image and still content which was relatable to Aussies of all ages and different life stages, while highlighting the range of benefits that CommonWealth Banks home loans provide.

With a tight turn around time and Government mandated lock downs in most of Australia’s states, we produced a completely remote shoot in Perth. With a diverse cast of age and ethnicities, we created a large bank of still and moving image content which was used on all media channels from social media, display, native ads to the CBA website. Each scenario depicted showcases proof points from dedicated specialists, flexible home loans to even catered to self employed workers.

 

Art Direction / Graphic Design