HSBC, as the primary sponsor of HSBC SVNS, aimed to celebrate heartbeat of the game - the fans. We were tasked to celebrate the passionate community of HSBC SVNS super fans while highlighting the game's ability to create opportunities worldwide.

In collaboration with our HSBC ambassadors, we scoured Australia to find the countries most dedicated HSBC SVNS super fans. The goal was to provide them with an unforgettable experience at an exclusive HSBC SVNS press conference.

Expecting a typical press event, our selected fans were unaware of the surprise awaiting them. We had turned the tables and as the unsuspecting fans entered the venue, they quickly realised that this press conference was anything but ordinary – the captains were interviewing the fans themselves.

As the captains asked the fans a series of personal questions, we created connections and showcased the game's ability to unite individuals across borders and cultures.

Our campaign successfully reached over 2.15 million people, generating 7.6 million impressions. The organic engagement rate exceeded industry standards by 236%, standing at an impressive 4.7%. Additionally, our paid engagement rate soared to 14.87%, surpassing standard social benchmarks by 155%.

Creative / Copywriting / Art Direction