Under Armour ANZ, as a branch of a global brand, had the on-going challenge of a lack of locally specific marketing assets suited to the Australasian market. Under Armour ANZ needed to capture imagery and marketing material that would win the battle in the fight for space against competitor brands on Australia and New Zealand's largest sportswear retailer Rebel Sport’s digital channels. 

Under Armour ANZ joined forces with Australian sport and training influencer, Danielle Bazergy for an elevated shoot which spoke to both the Rebel Sport consumer while also utilising Danielle's committed social following. 

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Rebel Sport were so elated by Under Armour's thought and commitment to the retailer, that Under Armour posts on Rebel's social pages jumped from receiving on average three apparel posts per quarter to ten. Our talent Danielle Bazergy actively posted her part in the project on Instagram and Facebook stories and posts, from both the shoot day and the following weeks. To thank Danielle for being part of the project, Under Armour seeded her a selection of her favourite outfits which she then continued to wear in all of her other sports and training projects, which drove even further genuine brand advocacy in consumers and the sport and training industry.

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Art Direction // Production // Creative Idea