Mid-Autumn Festival is one of the most important celebrations in the Asian cultural calendar. Westfield Australia wanted to mark the occasion in a way that genuinely reflected this vibrant community by spotlighting an Australian artist with real cultural ties to the holiday.
 

We partnered with Australian Chinese artist Hoi Chan, who was born in Hong Kong and now lives in New Orleans. His personal memories of lantern-lit parks and mooncake nights shaped the creative we developed for Westfield.
 

His work drew on traditional motifs and modern storytelling to honour memory, family and belonging. It blended imagery like Chinese and Vietnamese lanterns, a ladder field motif and a soft, luminous palette inspired by the festival’s moonlit glow. The moon was placed low in the composition, “so it feels closer, creating a sense of comfort and safety.”

The creative was rolled out nationally across every Westfield in Australia, appearing in centre, across digital screens, on social and throughout all campaign channels. In some centres, installations invited visitors to join in with complimentary mooncakes, lantern-making and calligraphy workshops, bringing the warmth and togetherness of the festival to life.