Even though American Express is accepted at more than 400,000 businesses across Australia, many consumers still assume it isn’t widely accepted. To challenge that perception, we set out to showcase places well off the beaten track where Amex is proudly taken.

We partnered with van-life influencer Tyson Mayr for a cross-country road trip that put Amex acceptance to the test. Tyson visited quirky cafés, remote roadhouses, and tiny coastal shacks, each one accepting Amex.

 

Along the way, he captured spontaneous, authentic moments that showed how Amex supports adventurous lifestyles, even in the most unexpected places.

 

The campaign reached over 450,000 followers across Tyson Mayr’s and American Express Australia’s social channels, spotlighting 20 local coastal businesses and proving that Amex is accepted far beyond the usual suspects.

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Concept // Art Direction // Copy Writing