Bubly, one of Pepsi Global's most popular sweetened sparkling water brands, was about to make its debut in Australia. Our task was to create a captivating launch campaign using the Michael Bublé partnership and leveraging Australia's first and only 3D Anamorphic media space located in Melbourne's CBD, 'The Bourke'.

We transformed the six-story site into an immersive brand experience that placed Bubly at the forefront. Through mesmerising 3D animations, we showcased the vibrant range of flavours, captivating passersby as Bubly cans came to life, dancing and fizzing onto the street in our media space.

Aware that Michael Bublé's fame in Australia may not be as widespread as in other parts of the world, we tactfully incorporated the partnership, subtly nodding to the global TVC while maintaining an understated presence that piqued curiosity and intrigue.