As the primary sponsor of HSBC SVNS, HSBC wanted to celebrate the passionate fans at the heart of the game and showcase how rugby sevens brings people together across cultures and borders.

Working with HSBC ambassadors, we tracked down Australia's most dedicated SVNS superfans and invited them to an exclusive press conference. Expecting the usual media event, they were in for a surprise. Instead of the fans asking the questions, the team captains turned the tables and interviewed them, creating unexpected connections and celebrating the people who make the game special.

The campaign reached over 2.15 million people and generated 7.6 million impressions. Organic engagement reached 4.7%, exceeding industry benchmarks by 236%, while paid engagement hit 14.87%, outperforming social benchmarks by 155%.