Hyundai Australia wanted to shift brand perception from low consideration to modern and playful, launching the new entry-level Hyundai Venue under the global tagline ‘Absurdly Sensible’.

With online attention spans averaging just 4.1 seconds and most car buyers turning to online research and social media, we created 4-Second Car Reviews.

The campaign featured unexpected motoring experts, from a dog and a cactus to a ninja and a flat earther, alongside Hollywood icons including Flava Flav, Carson Kressley and Tori Spelling, each delivering their own four-second take on the Venue.

The campaign generated over 6 million YouTube views, a 48% view-through rate and double the typical Facebook ad recall, at 12% compared to the 6% control group norm.

Awards: Gold Effie: The Effies 2021 - Automotive