Hyundai Australia wanted to transform their brand perception from a low consideration car brand to be perceived as a modern and playful brand. The first step was to launch their new entry level priced model the Hyundai Venue, under the global tagline of ‘Absurdly Sensible’. 

 

 

The idea was to tap into the fact that consumers average online attention span is just 4.1 seconds, with data showing that over 73% of all car buyers use online research and social media as their primary source of information when considering buying a car.

 

We created 4-Second Car Reviews, that featured quirky reviews from motoring ‘experts’ including a dog, a cactus, a fly, a ninja, a time traveller and a flat earther, all offering their unique views on the new ‘Absurdly Sensible’ Hyundai Venue. The campaign also takes a trip down memory lane, with Hollywood icons including Flava Flav, Carson Kressley, Tori Spelling, Lance Bass, Corey Feldman and The Bounty Hunter, all delivering their 4-Second Car Review.

​

So far the campaign has been seen over 6 million times on YouTube alone and has achieved a staggering 48% view through rate - half of all viewers have watched right through to the end. On Facebook the reviews have double the typical amount of ad recall - 12% versus a control group norm of just 6%. 

​

4 Second reviews was a APAC Effie Award finalist in two categories, for Most Original Thinking and Challenger Brands.

​

Art Direction // Graphic Design // Acting