Weet-Bix challenged us to refresh an existing campaign which celebrated the heaviest hitters of the Big Bash League: The King of the Six. This was a campaign that asked fans to guess who will hit the most sixes throughout the BBL season, for a chance to win cash and prizes. With a decreased budget and a thirst for more online social noise and discussion, we had to think of a ingenious way to refresh the current campaign and have fans riding every single six over the boundary rope.

 

Using BBL stars Chris Lynn, Aaron Finch, Brad Hodge and Moises Henriques, we sparked an online conversation around who would hit the most sixes for the summer, and then asked dedicated fans to ‘Name the Kings Blade’, in a quest to win a signed bat from our hard-hitting heroes, with a very simple ‘comment below’ entry mechanism.

​

The shear excitement from fans sparked social conversation with over 188K+ bat name entries and more than 5K Likes from passionate consumers engaging with their creative answers. Some sample bat name entries were The Ball Crusher, the whhhhhammer!!!!, battatron the best bat battastic, The Ticklestick, Irene and the Whallop!

​

The final names of the blades, which were picked by the king's themselves are: Brad Hodge: Slogasauras, Aaron Finch: The Infinchable, Moises Henriques: Flaming Mo and Chris Lynn: LUDA-CHRIS.

Creative Idea // Art Direction// Graphic Design // Editing and Retouching // Production