Toyota

National Tree Day

Brief

Solution & Results

My Role

National Tree Day Australia’s largest community tree-planting and nature care event. We were briefed to inspire, educate and recruit Australians to actively care for our unique land and take part in the day. ​

Working with Blood UTD agency, we revitalised the look and feel of all communications such as printed and social assets and created a TVC which was both broadcasted and played in-stadia at AFL games in the lead up to the day. We engaged Toyota ambassadors Adam Goodes, Libby Trickett, Guy Sebastion and Leigh Kernaghan for the shoot. The ambassadors also pushed out messaging on their social channels. National Tree Day had never been given to much time in the media spotlight before which resulted in our client deciding to  alter their overall media budget and push the campaign messaging further, even as far as being seen through out major AFL games in the season.

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Art Direction // Creative Idea // Production // Graphic Design and Layout // Art Working // Editing (grade and cut)