Bubs is an Australian founded range of nutritious baby food and formula which filled the gap in the market of premium organic baby food. We were briefed to create their first ever brand campaign targeted at the Australian and Chinese markets.

In order to cut through existing competitor marketing, which focuses on the scientific aspect of children’s nutrition, we created a campaign celebrating the quintessential Australian lifestyle and upbringing called “Generation Joy’. Everything down to the look and feel of imagery, costume, casting and location was aimed to be both natural and aspirational whilst appealing too two very different markets of China and Australia.

Watch this space: Advertising media has been bought in print, digital, social media and large format out of home, with the complete Generation Joy campaign being rolled out and live in February 2020.