Under Armour Australia was falling behind competitors in womenswear sales, so we needed to find a way to stand out in an oversaturated sports apparel market and build stronger connections with female consumers.

We brought together four of Australia's top female athletes for Together We Will, a content series celebrating the power of sharing knowledge ahead of a huge year in women's sport. Featuring Sally Fitzgibbons, Danielle Scott, Madison de Rozario and Liz Clay, the athletes combined their strengths and training techniques to create a full-body cross-training session focused on building strength.

We created a teaser film and social content shared across the athletes' combined 685K followers. The teaser generated over 1 million in reach and 300K views, while PR coverage landed in titles including Daily Mail, NW and Fitness First magazine.

To extend the campaign, we sent an EDM to 341K consumers, driving over 2,700 website visits, and transformed the Under Armour website with campaign banners, a dedicated landing page and shoppable collections featuring each athlete's selected looks.