Westfield wanted to celebrate the Mid-Autumn Festival, one of the most important dates in the Asian cultural calendar, with a campaign that genuinely reflected the community and its traditions.

We partnered with Australian Chinese artist Hoi Chan, whose memories of lantern-lit parks and mooncake nights inspired the creative. Blending traditional motifs with contemporary storytelling, the artwork celebrated family, memory and belonging through colourful lanterns, layered landscapes and a soft, moonlit palette.

The campaign rolled out nationally across every Westfield in Australia, spanning in-centre displays, digital screens, social and campaign channels. Selected centres also brought the festival to life through complimentary mooncakes, lantern-making and calligraphy workshops, inviting communities to come together and celebrate.